Wow Axis is a sub-brand of parent company WonderWorks. It specialises in the design, build and sale of equipment for the entertainment industry. ‘Axis’ is the description of movement used in the automation industry and is the basis for the logo and brand.
The logo uses the diagonal axis to both divide, and join the component words. In this way the words form a singular unit but they are distinct within the frame. Some letters have been simplified so that they can be stencilled or cut into steel or alluminium.
Client: WonderWorks